What a report shows
Every screen here is the real product. The numbers are invented and the projects are made up, because client runs stay confidential — including yours.
Trip stage
Where travelers lose you.
Four stages, from the first open question to the point of booking. A destination can be named in most planning answers and never appear when someone is still deciding which country to visit.
Where you stand at each stage
How often AI recommended Malawi at each stage of the trip, across every platform and language in the run.
Competitors
Who gets recommended instead.
Your competitor set is locked at the start, and every one of them is measured on the same blind questions as you. No self-reported numbers, no estimates, and no way for a rival to see your side of it.
Who wins
Cambodia against every competitor in the locked set, measured on the same blind questions.
Categories
What AI thinks you are for.
Fourteen categories, each scored on volunteered answers only, with the words AI reached for. The empty ones usually matter more than the full ones.
Category performance
How often AI recommended Malawi in each category, and the keywords it reached for.
Languages
Ten languages, not one.
A German traveler and a Chinese traveler get different shortlists. Five languages run the full battery; five more run a pinned set. Every source market is asked in its own language.
Full-depth languages
The headline score is English. The full battery also runs in these four languages, because a German traveler and a Chinese traveler are given different shortlists.
Trip length and cost
The numbers that decide your economy.
How many nights AI tells travelers to stay, and what it says a day costs — for you and for every competitor. Both are stated with confidence long before anyone checks a real rate.
Trip length
Median nights AI suggests when no length is given.
What AI says a day costs
The range AI quotes per person, per day, in USD.
Regions and cities
Not only countries.
A region is measured against its neighbours, including the ones across a border, in one merged field. Cities and provinces run the same battery as a national board.
Where you stand at each stage
A coastal region measured against its neighbours, including two across the border.
Who wins
In-country and cross-border rivals in a single field.
Operators
Whoever is selling the trip.
Tour operators get four dials of their own, including reputation: what AI says about you when a traveler asks whether you are any good, filed by dimension with the lines it used.
Four dials for an operator
Kingfisher Expeditions, a safari operator measured against eleven rivals.
Companies AI names
Every company AI recommended when a traveler asked who to book with.
What AI says reviews say
Verdicts filed by dimension, with the line AI actually used.
Figures throughout are invented for demonstration. No client's results are published on this site, ever.